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Together with adidas and Footshop, we are introducing the WARM UP collection, the second chapter of our collaboration. At its heart is a warm-up jersey designed by Footshop, featuring a heat-reactive graphic that turns Sparta red as the wearer's body temperature rises. The collection goes on sale on Sunday, 25 October, in limited quantities. Sparta's players wore the new collection for their warm-up ahead of the match against Slovácko.
A football match doesn’t begin with the opening whistle. It begins much earlier: with the first steps towards the stadium, the final preparations, a quickening pulse and anticipation that builds with every passing minute. Each of us has our own ritual, but we are all united by the same energy. The new WARM UP collection from adidas x Sparta x Footshop is dedicated to exactly these moments before kick-off.
The collection follows on from June 2025, when we jointly unveiled our third kit for the 2025/26 season. It brought football together with streetwear culture and became our best-selling third kit ever. This time, the story isn’t about the ninety minutes of the match, but about everything that happens before the first whistle.
WARM UP
A jersey that shows what you feel inside
The centrepiece of the collection is a warm-up jersey with heat-reactive technology. Its black base is complemented by a graphic that responds to body heat: as your temperature rises, the central crest and the sleeve details turn a vibrant Sparta red. The jersey changes its look just as the atmosphere does before a match, when nervous tension gradually turns into Sparta energy.
The technology makes visible what happens inside us before a game. What you feel inside shows on the outside. Our players will wear the new jersey for their pre-match warm-ups, and now we’re bringing that same feeling to you! The jersey is available with long sleeves in both adult and kids’ sizes.
Around the jersey, Footshop has designed a lifestyle capsule for matchday and everyday life. The same visual motif carries over to the hoodies, T-shirts, scarves and seat cushions, which show it in its final, fully heated form. The collection includes:
- a black denim jacket and jeans,
- a chunky knit sweater in black and white,
- a black hoodie and a grey marl zip-up sweatshirt,
- track pants,
- T-shirts in black and white,
- adidas Astrastar shoes.
Three stories, one ritual
The campaign was created in collaboration with Studio BS22 and aims to capture both the mental preparation of a professional player and the pre-match rituals of fans who can’t wait for kick-off.
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Where and how much?
The WARM UP adidas x Sparta x Footshop collection is on sale from Sunday, 25 October 2026. You can get it at our official fan shops, online across Europe via the Footshop website and app, and in the Footshop Prague and Footshop Bratislava stores. The collection is available in limited quantities.
